Purchasing 2024 Louder Than Life Parking

We're excited to see you in September for the world's largest whisky & rock music festival. Parking details are also available here. Read the information below to purchase individual or all day parking for select locations.   Reserved Gold Lot Parking - Directions All Days  | Thursday | Friday | Saturday | Sunday  Save $50 when purchasing All Days and get the best parking with shuttling access at the festival by purchasing 4 Day Gold Lot Parking for $250+tax. Parking is reserved. Otherwise, Reserved Gold Lot Parking is $75+tax per vehicle per day sold online. ParkMobile is the official online parking processor for the Kentucky Exposition Center and Highlands Festival Grounds. Parking is single-use and does not have in/out privileges unless noted otherwise. No overnight parking is allowed. Parking passes are only applicable for passenger cars/trucks only.   Reserved Silver Lot Parking - Directions

All Days  | Thursday | Friday | Saturday | Sunday 

Save $20 when purchasing All Days. Reserved Silver Lot Parking is guaranteed parking and is $35+tax per vehicle per day sold online. ParkMobile is the official online parking processor for the Kentucky Exposition Center and Highlands Festival Grounds. Parking is single-use and does not have in/out privileges unless noted otherwise. No overnight parking is allowed. Parking passes are only applicable for passenger cars / trucks only.   Purple Lot Parking (Regular Parking) - Visit Gate 2, Gate 4, or Gate 6. Thursday | Friday | Saturday | Sunday  To purchase purple lot (regular parking), which is unreserved parking, you can visit us online or in-person. Parking is first-come-first-serve. To purchase online, click the day you'd like to purchase above. Otherwise follow the 2-step process below. Purchasing Purple Parking in-Person: Step 1: Visit any Entrance Gates at the Kentucky Exposition Center, including Gate 2, Gate 4, Gate 6. It is suggested to arrive early if you'd like to park on-site. Step 2: Ask the Gate Attendant for a Parking Pass, and they will share pricing and availability. Parking on-site is large but still limited. Arrive early if you'd like to park on-site.